Basic Marketing 1.0
Free Version
Publisher Description
Basic Marketing - Basic lessons of Marketing is the main discussion topic of this app.
Basic lessons of Marketing is the main discussion topic of this app.
The lessons included in this app are:
1. Marketing
2. Definition of Marketing.
3. The Marketing Concept
4. History of Marketing
a. Marketing History: An Overview
b.Marketing in Antiquity
c. Marketing in the Middle Ages
d. Marketing in Seventeenth and Eighteenth Century Europea
e. Marketing outside Europe
f. Marketing in the Nineteenth and Twentieth Centuries
5. Marketing Orientations
a. Product Orientation
b. Sales Orientation
c. Production Orientation
d. Marketing Orientation
e. Customer Orientation
f. Organizational Orientation
g. Mutually Beneficial Exchange
6. Functions of Marketing
7. Types of Marketing
8. Marketing Strategy
a. Marketing Management vs Marketing Strategy
b. Developing a Marketing Strategy
c. Diversity of Strategies
d. Growth Strategies
e. Strategic Models Strategic Models
f. Real-life Marketing
9. The Four Ps./The Marketing Mix
10. The Marketing Environment
a. The Macro-Environment
b. The Micro-Environment
11. Marketing Research
a. Role
b. Characteristics
c. Classification
d. Types
e. Methods
12. Market Segmentation
13. Marketing Communications
14. Marketing Planning
15. Product Life Cycle
16. Customer Focus
17. Product Focus
18. Advertising
a. History of Advertising
b. Classification
c. Purposes
d. Gender Effects in the Processing of Advertising
19. Brand Awareness
a. Importance of Brand Awareness
b. Types of Brand Awareness
c. Measuring Brand Awareness
d. Brand Awareness and the Hierarchy of Effects
e. Creating and Maintaining Brand Awareness
20. Multicultural Marketing
a. History of Multicultural Marketing
b. Multicultural Markets
c. Multicultural Marketing Strategy
d. The Reasons for Multicultural Advertising
e. Value of Multicultural Marketing
f. Skills required
g. Creating and Refreshing a M. M. Strategy
h. Pioneers
About Basic Marketing
Basic Marketing is a free app for Android published in the Teaching & Training Tools list of apps, part of Education.
The company that develops Basic Marketing is Abdur Rahman Nirob. The latest version released by its developer is 1.0.
To install Basic Marketing on your Android device, just click the green Continue To App button above to start the installation process. The app is listed on our website since 2017-05-16 and was downloaded 1 times. We have already checked if the download link is safe, however for your own protection we recommend that you scan the downloaded app with your antivirus. Your antivirus may detect the Basic Marketing as malware as malware if the download link to com.paradigmsc.basicmarketing is broken.
How to install Basic Marketing on your Android device:
- Click on the Continue To App button on our website. This will redirect you to Google Play.
- Once the Basic Marketing is shown in the Google Play listing of your Android device, you can start its download and installation. Tap on the Install button located below the search bar and to the right of the app icon.
- A pop-up window with the permissions required by Basic Marketing will be shown. Click on Accept to continue the process.
- Basic Marketing will be downloaded onto your device, displaying a progress. Once the download completes, the installation will start and you'll get a notification after the installation is finished.
